Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Insurance group lists its Top Safety Picks

After increasing its standards for 2011 models, the Insurance Institute for Highway Safety says that 66 vehicles--more than double the 2010 total--rate as best in the industry at protecting passengers from front, side, rollover and rear crashes. Only 27 vehicles qualified last year after the group, funded by the insurance industry, required that vehicles pass a roof-strength test to earn a good rating, claiming that stronger roofs would reduce the risk of serious or fatal injury by 50 percent in a rollover accident. The most mentioned carmakers on the 2011 list are Hyundai/Kia and Volkswagen/Audi, both with nine vehicles to get the Top Safety Pick designation.

Entries in for 2012 LA Design Challenge

Final designs for the 2025 Highway Patrol Vehicle from worldwide design studios are in for the Los Angeles Auto Show Design Challenge. Design studios from BMW DesignWorksUSA, General Motors, Honda North America, Honda Japan, Mercedes-Benz and Subaru are fighting it out to be honored in the annual contest by showcasing their creativity and talent. This year's Design Challenge asked automotive design studios to create a highway patrol vehicle for 2025 that tackled the ‘protect and serve' aspect while considering emissions, population growth and transportation infrastructure.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.